Our tailored programs,
‍  accessible from all over the world
Today, starting a business in the Caribbean can look particularly unaccessible and risky because of the number of uncertainties and specificities of the region… To transpose any innovation from anywhere else without adaptations is NOT a solution.


The Tube
  6 months to make your idea a viable business and enroll your first clients
For pioneers ready to jump into a Caribbean entrepreneurial adventure and get to launch their project!
✅   120 hours of peer coaching to practice on your own project with fellow Caribbean entrepreneurs
✅   30+ online masterclasses and workshops with Design, Marketing & Strategy experts
✅   Mentorship from Caribbean and worldwide leaders and success stories
-20% : Early birds price !
$ 4375
$ 3500
Get a fine knowledge of your audience
Test your solution in the Caribbean market
Create a strategic vision and product product roadmap
Build a team and get ready to launch your product
LAUNCH MY PROJECT
The Ring
  3 months to test your audience, prototype and explore the potential of your ideas with experts
For adventurers ready to test the viability of their ideas in a Caribbean Market!
✅   60 hours of peer coaching to practice on your own project with fellow Caribbean entrepreneurs
✅   21 online masterclasses and workshops with Design, Marketing & Strategy experts
$ 950
Get a fine knowledge of your audience
Test your solution in the Caribbean market
Project yourself in a Caribbean entrepreneurial adventure
TEST MY IDEAS
Not ready yet, but need to improve some skills?
Get our courses on demand, according to your current needs !
✅   30+ online masterclasses and workshops with Design, Marketing & Strategy experts
from   $90/bundle
BUY ON-DEMAND COURSES*
*from December 5th 2022 on
The program for
the Next Caribbean by Design
Phase 0 — October 29th 2022
Pre-launch
Connect with your fellow Caribbean entrepreneurs and change makers
→ Board on We Are the Whistle (our non-profit)'s Discord
→ Break ice & cheer with Caribbean fellows 🎉
→ Access to current Pitches, Challenges & Discussions from Whistle's community

Phase 1 — December 5th 2022
Empathize
The power of understanding your users, especially in the Caribbean
→ Prepare and lead a User Research adapted to your territory
→ Get acquainted with Guerilla User Research
→ Onboard your Business partners with a relevant narrative
→ Go from data to opportunities
Phase 2
Ideate
Creativity in Business
→ Deconstruct certain misconceptions about "being creative"
→ Generate Business opportunities with creativity-led methods
→ Use concept-creation tools
Phase 3
Shape
Prototype & evaluate your solution
→ Master Visual Design for Non-Designers tools and mindset
→ Make your solution tangible to bring it to the test phase

Phase 4
Test
Get feedback from your users
→ Build, Measure and Learn iteratively for continuous improvement
→ Debunk your biases and hypothesis
→ Define the frame of your MVP (Minimum Viable Product)



Phase 5
Productize
Manage your Product, Team & Strategy
→ Create business challenges to optimize the growth of your product
→ Master the Art of Pivoting and accept your market's fluctuations
→ Recruit the right profiles for the specific needs of your product
→ Apply the fundamental values and principles of an agile process to your product development

Phase 6
Launch
Bring your Product to the Market
→ Implement successfully in your Market
→ Design your launch campaign
→ Frame your customer care process to retain your first customers

Phases 0-6
Unleash
Gain evergreen and practical knowledge for your own growth
→ Master your Energy, Attention & Time
→ Meet Experts voices on various topics such as Ethics, Sustainability, Heritage, Digital Transformation, Holistic Health and more

Who should apply?
Eligibility criteria
🛠 Skills
You don’t need any preliminary skills to get there except your ideas, ambitions and dedication.
🎯Aim
Your project aims at empowering and developing the Caribbean region.
🗺 Topic Areas
• Traditional healthcare practice
• Cultural heritage
• Food security
• Silver economy & elders participation in society
• Standards of the Caribbean ecology
• Blockchain & DeFi
• Regenerative tourism
• Standards of youth education

🧭 Situation
You have an idea mature enough to be leveraged. No existing legal business is required.
🔭 Focus
You are able to spend a minimum of 6 hours a week on your project (including the 2 weekly hours of coaching).
🙌 Team Play
You will get to collaborate with other Caribbean entrepreneurs. That includes helping each other on each other's projects.
🧠 Mindset
Bring a coachable and open mindset with you.
🗣 Communication
You are able to interact in English.
🇬🇧 Need a hand to speak English?
📍 Territory
You come from a Caribbean territory (Barbados, Jamaïca, Guadeloupe, The Bahamas, Trinidad & Tobago, St Vincent & the grenadines, etc). That is regardless of you living locally or abroad.
I APPLY!
Don’t take our word for it. Trust our Whistlers!
Quote signe from Whistle entrepreneurs and sponsors network

"What a beautiful initiative for our wonderful profession and for the Caribbean, I am happy to sponsor your work."

Saran Diakité Kaba

Saran Diakité Kaba — Director at Strate School of Design, Ex. PSA Group R&D and Design Director

"Thank you for this qualitative work! Your method is a great way not to remain in our own biases but be more user oriented! It’s definitely different from everything else I do in my work days!"

Véronique Bellemain

Véronique Bellemain — Deputy Director at  Direction Of Food, Agriculture and Forest in Guadeloupe (DAAF) - French State

"Working with you is really cool! It brought some Sun in my work and I’ve learnt a lot. If only I could only work with people like you!"

Fiona Roche

Fiona Roche — Founder at Rézilyans971, Project Manager at Iguaflhor

"The experience was awesome, intense. The teaching team was perfect: professional and kind. The content's quality and the timing of delivery were just great. I definitely recommend you guys!"

Raphaëlle Rinaldo

Raphaëlle Rinaldo — Possibilities Developer at Osons Ici, French Guiana Coordinator

The Squad
 that will help you thrive...

Alvin Arthur

Co-founder,
Learning Strategist & Designer

Kimberley Demagny

Co-founder,
Business & Marketing Strategist

Arnaud Archimède

Co-founder,
Program Manager & Designer

After many Caribbean & international experiences, we decided to go back to our homeland Guadeloupe (FWI), joining forces with other local actors, to improve Caribbean people’s life through Design!
We have an aggregated experience of working for more than 150 clients!
...with terrific mentors & coaches!

Saran Diakité Kaba

Director @Strate - Design School,
Ex. Interactive Design Director @PSA Group

Kheira Belkacem

Founder @YouAreDigital,
Senior User Researcher

Isabelle Adonis

Founder & CEO @Isanaja Consulting

Sébastien Célestine

Societal entrepreneur,
@EOG, @AllMol, @CaribbeanCultureHouse

Debbie Estwick

Business Development Officer & Designer @Export Barbados

Chantal Dagnaud

CEO @Institutions&
Stratégies

Giselle Carr

Founder & CEO @Stardust Life Centered Design

Lorine Bozin

Founder @Educarib,
Communication officer @Associaton of Caribbean States

Dach&Zephir

Design Studio working on Creole Heritage

Audrey Joachim

Head of Sales & Growth @IslandInnovation

Thierry Ambraisse

SVP, Creative — Executive Creative Director,
Previously @Nike, @Twitter, @Chime, @AKQA, @Firstborn

Malcom Ferdinand

CNRS researcher,
Environment engineer & philosopher

Matthew Cowen

Founder @dgtlfutures,
Digital Research Analyst focusing on the Caribbean

I APPLY!
Partners
 that walk the walk with us

Frequently Asked Questions

When and where will the program take place ? 

For all attendees, the pre-launch happens online on October 29th 2022. Then the adventure officially starts:

The Ring program (6 months) takes place from December 5th 2022 till June 5th 2023.

The Ring program (3 months) takes place from December 5th 2022 till March 6th 2023.

Can I pay in several installments ?

Yes! For The Tube and The Ring you can pay up to 3 installments. Please reach out to our team at admin [at] whistle [dot] associates.

For the bundles, we do not offer installments.

What is your refund policy ?

From the purchase action, you have up to 30 days to cancel your participation and receive a full refund. After this time limit, no refund process will be ran.

What if I want to extend from 3 to 6 months ?

We've got your back! You will just need to pay the price difference. Our team will arrange the change of subscriptions for you so you can keep on thriving.

Do I have lifetime access to the content ?

Yes, yes and yes! However, bear in mind all the updated and new content will only be available to the new cohorts of attendees. You will be able to access this content by getting the updated bundles.

Is anyone able to join the event ?

We prefer to enable an optimized experience. Check out our eligibility criteria.

Will I have to take days off for the training ? 

You still master your own planning. We suggest you to be as free as possible to enjoy the interactions with your peers, the talks, and the production steps. Enabling such conditions will make you proud of the quality of the experience, along with your final deliverables (prototype, pitch, etc.)

We require from you weekly : 2 hours for live classes and a minimum of 6 hours a week on your project.

Will I work on my own project/business issues ? 

Yes! Not only this, you will also be a team player to collaborate with other Caribbean entrepreneurs. That includes helping each other on each other's projects.

ANY OTHER QUESTIONS ?